When most people think of Cisco, they see a boring networking company; the plumbers of the Internet. But at the heart of every piece of networking technology is a simple, emotional truth: connections.
Connections brought us the Internet. They are the lifeblood of technological innovation, and the driving force behind a new wave of the Internet that’s making the unimaginable possible.
So we created work for Cisco that brings those connections to life.
A partnership with Wired Magazine that produced the first ever crowd-sourced interactive magazine.
A multi-channel curated feed focused on the future of technology.
The NBA was facing steep decline in interest and viewership amongst 18-34 year-old men. We set out to reignite their passion for the game by putting a spotlight on all of the amazing story-lines happening on the court every single night.
The Where Amazing Happens campaign was built to highlight key moments when they happened, and used real-time data and match-ups to help drive tune-in.
Time magazine referenced the NBA Playoffs/Finals campaign as their inspiration for this powerful cover.
When your ad campaign is parodied on the opening vignette of Saturday Night Live, you know you've struck a pop-culture nerve.
Youtube takeover where fans could watch historic Finals moments and vote for the team they thought would win the championship.
NBA.com and app. experience where you could select star player match-ups and see stats for that matchup and set reminders for the next time those players face-off.
Chevy came to us in 2010 with a real problem: sentiment for American made cars had been waning for some time, and to make matters worse, the Federal Government had just bailed them out of bankruptcy as a result of the U.S. financial crisis.
We had to somehow find a way to re-instill pride and trust in a once iconic American brand, as well as introduce three entirely new vehicles to people, including the first mass-produced American electric vehicle (Volt).
In short, the Chevy brand rebounded, trust metrics rose, sales increased and we helped set two GM car launch records (Sonic and Cruze).
A partnership with Google to create an interactive mobile experience for consumers to play during the Super Bowl.
We set up an online auction for the very first Chevy Volt ever produced. It sold for $225,000 and all proceeds went to funding math and science education in Detroit elementary schools.
Bud gave us a very clear brief: Help keep our brand relevant with 21-27 year-olds, and make our advertising famous.
We did exactly that for over seven years, by creating the Bud Lizards and consistently producing work for the Super Bowl.
Rolling Rock had become effectively invisible amongst the almighty 21-27 year-old beer drinker.
We developed a marketing campaign that was sure to grab their attention. Because we created a fake marketing disaster and manufactured our own news around it.
Enter Ron Stablehorn, the centerpiece of this contrived travesty, and fictitious Rolling Rock Director of Marketing. Ron always began with the best of intentions, but then used abhorrently flawed logic to create epic marketing gaffes ... and then apologize for them later.
